Raleigh SP Race Advertising
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Background & Brief:
Entering their 125 year, Raleigh Bikes needed a suite of advertising with a new perspective. The advertising needed to encompass each brands ethos and presented in a more interesting, engaging and even a risky way.
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Solution:
We identified two routes for the advertising. The first route combined an illustrative perspective with photography. The bold striking colours lifted the ad off a very crowded page. The second route identifies a real-life situation resonating with the audience. The ads use clever and engaging headlines working with the creative direction.
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Project services:
Copywriting
Concept development
Image retouching
Project management
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Location:
UK
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