Entering their 125 year, Raleigh Bikes needed a suite of advertising with a new perspective. The advertising needed to encompass each brands ethos and presented in a more interesting, engaging and even a risky way.
We identified two routes for the advertising. The first route combined an illustrative perspective with photography. The bold striking colours lifted the ad off a very crowded page. The second route identifies a real-life situation resonating with the audience. The ads use clever and engaging headlines working with the creative direction.