know-how
Background & Brief:
Plastribution know-how has been created to deliver information, insights and opinion to suppliers, customers and the industry as a whole. This includes a monthly publication called price know-how looking at the key factors affecting UK polymer markets. Know-how the magazine, a quarterly publication focussing on market intelligence and innovation, pricing and purchasing and industry know-how, a series of articles that provide essential background to the industry, terminology and practices.
Solution:
The gradient used in the identity are a blend of the 3 core value colours in the Plastribution palette. It reflects a seemless movement of Expertise, Innovation and Process. The publications utilise the same swiss inspired grid systems used throughout all brand collateral.
Location:
UK
Art direction
Brand identity design
Editorial design
Print management
Project management
Photography
