We have developed a brand proposition and evolved the identity and all marketing communications for Plastribution. With this, we have been on a journey discovering the essence of the business and defining their true brand values – expertise, innovation and process. Everything is founded upon these values or ‘pillars of support’ – it defines how they work together, with their business partners and how they look and sound.
The new identity uses a modification of the typeface ‘Avant Garde’ and uses a three colour marque of interlinking circles which represent the three core values. The branding systems follow a swiss style approach advocating precision, process and cleanliness.