JWA Tooling approached Voice to redefine their brand and proposition. Due to ambitious growth plans and a vision of breaking into new markets we needed to really define their values, culture and point of difference.
From the brand strategy phase we have developed a new identity system for JWA Tooling. We selected the geometric typeface Neutraface and modified it.
Part of the JWA Tooling offer is precision in everything they do. As the 3 core values are equally distributed across the business, we created an equilateral triangle and cut the J, T and G at an angle of 60 degrees. An extended equilateral triangle has also been created as a brand symbol.